Nintendo Takes Bestseller Top Spot In Unusual Category

Summary
- Nintendo’s Alarmo became the best-selling wall clock on Amazon Japan, despite its intended use at bed level.
- Alarmo has pleased fans with regular updates of songs and sound effects from popular Nintendo titles.
- Alarmo remains popular and sold out on Amazon, hinting at its continued demand.
Nintendo has reached the number one spot in an unusual category on Amazon Japan. The particular Nintendo bestseller continues to perform well both on and off Amazon, with high demand continuing to make units fly off shelves.
Nintendo regularly comes up with unique ideas that draw curiosity from Nintendo fans and even non-gamers. Such is the case with the recent Nintendo Sound Clock Alarmo, which took Nintendo fans by complete surprise when it was first revealed. After initially being limited to members of the Nintendo Switch Online subscription service, the device has gradually made its way into more markets and a wider level of availability, leading to this new accolade for Nintendo.

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On April 21, Nintendo achieved the best-selling spot on Amazon Japan in a category it wouldn’t ordinarily place in: wall clocks. Now that Nintendo Alarmo is available through Amazon, it’s surged up the list in Japan, becoming the best-selling wall clock on the site at the time of writing. It’s a category that Nintendo normally wouldn’t qualify for, and even the Alarmo’s presence on the list is a bit odd, considering the device is an alarm clock intended to be set on a dresser or near a bed, rather than hung on a wall. Nonetheless, though, it’s managed to leave every other wall clock for sale on the site in its dust.
Alarmo Continues to Please Fans
Although a lot of gamers were frustrated when the Alarmo was revealed, as they were hoping for more information on the Nintendo Switch 2 instead, the device has nonetheless been a big success for Nintendo. Nintendo initially had to limit orders for the device first to subscribers to Nintendo Switch Online, but even the general non-subscriber release of the device in Japan was delayed significantly due to demand. Although the Alarmo is supposed to be used by single sleepers and has no real game or Switch tie-in functionality, it’s nonetheless popular. Regular updates to Alarmo, which have added new songs and sound effects from some of Nintendo’s most popular titles, have helped to keep it interesting for newcomers and established owners alike.
In comparison to the Amazon Japan listing, the device hasn’t had any remarkable achievements on the Amazon store in the US. However, it’s also sold out on Amazon at the time of publication, with only secondary sellers offering it, and at a mark-up, so it’s clearly still popular on the retail platform. With Nintendo fans now eagerly looking forward to the pre-order window for the Nintendo Switch 2 opening and its subsequent release, it’s possible that the sales for Alarmo may die down somewhat, but only time will tell for sure.