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New Nintendo Switch 2 Commercial Features Paul Rudd

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On April 20, 2025

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Summary

Nintendo’s newest ad for the Switch 2 stars famous Hollywood actor Paul Rudd, showing off the console’s new “GameChat” voice and video chat.
The ad makes several references to Rudd’s appearance in a 1990s ad for the Super Nintendo, referencing both his attire and Nintendo’s classic slogans
The Switch 2 looks to have an exciting lineup of software coming to Nintendo’s newest platform, with new Donkey Kong and Kirby games confirmed among plenty more.

Nintendo’s newest commercial for the Nintendo Switch 2 features a throwback to a classic ad for one of the developer’s most well-loved consoles, bringing in beloved actor Paul Rudd. Nintendo has kicked off the build-up to the Switch 2’s launch with a bang, giving fans an in-depth look at what to expect from the Super Mario studio’s newest platform. The developer showed off a variety of new features with its first reveal, including GameChat as a voice chat service, the new JoyCon 2 controllers, and plenty more. Now, a new ad is building even more hype for the console.

No console launch is complete without an exciting lineup of games for the new platform, which Nintendo has looked to deliver with lots of high-profile games. Nintendo revealed Mario Kart World as the flagship launch title for the Switch 2, featuring an open-world format and a plethora of new roster members. The developer also teased several future first-party games, showing off Metroid Prime 4: Beyond, Kirby Air Riders, and Donkey Kong Bananza among others. A new commercial for the console is now harkening back to a popular Super Nintendo advertisement.

Docked Nintendo Switch 2 displaying obscured Assassin's Creed Shadows tree gameplay screenshot on red background

One of the Year’s Best-Selling Games Could Be Coming to the Nintendo Switch 2

Some newly surfaced evidence suggests that one of the best-selling games of 2025 will soon be coming to the Nintendo Switch 2.

As reported by VGC, Nintendo’s newest commercial for the Switch 2 features the return of a popular actor to the gaming juggernaut’s ad campaign. The new “Now You’re Playing Together” ad stars Hollywood actor Paul Rudd, demonstrating the Switch 2’s “GameChat” voice and video chat service. The ad campaign makes reference to an advertisement starring Paul Rudd for the SNES from the 1990s, with Rudd wearing the same attire as the Super Nintendo ad. The actor even makes reference to Nintendo’s classic “Now, You’re Playing with Power” slogan used heavily throughout the NES and SNES era.

Paul Rudd Stars in Nintendo Switch 2’s Newest Ad

Paul Rudd’s reprisal of his role from Nintendo’s 1990s ads follows not only the developer’s focus on family gaming but its continued reverence of Nintendo’s golden age. Nintendo has often pushed itself as a more “family-friendly” developer, with many of its biggest franchises like Mario, Kirby, and Pokemon marketed towards all ages. The developer has also frequently referenced its storied history on its newer consoles, both with Nintendo Switch Online offering retro games and re-releasing classic controllers for the Switch.

With less than two months until the Switch 2’s official release, many fans and retailers are already beginning to gear up for the console’s launch. Nintendo officially revealed the final pre-order price for the Switch 2 late last week, confirming it would maintain its $450 USD price point with pre-orders opening on April 24. While the Switch 2 did not see a price hike, several accessories like the Switch 2 Pro Controller and the Switch 2 Camera will see an increase from their initially teased price. Nintendo fans won’t have to wait much longer to get their hands on Nintendo’s highly-anticipated new console.